Find the Right, Most Qualified

Channel Sales Partners Fast

We help Channel Partner Programs accelerate sales and realize their full potential with data-driven insights & digital automation.


Customized. Fast. Automated.

The “Holy Grail” for Partner Recruitment & Engagement.


Your Time is Valuable.
Now you can spend more time making use of partner data,
less time trying to find it!

If your job involves growing and managing an indirect partner sales channel, you understand how difficult it is to identify THE RIGHT indirect sales partners and prospects for your products and solutions.  

You also know the challenges of creating and maintaining a fresh partner database.  No one likes entering data into CRM platforms and forms, and it can be distracting and daunting to hire, train and manage people to do it for you.

What used to take teams of manual researchers thousands of hours to accomplish can now be done in a matter of weeks, even minutes!

PartnerOptimizer is a proprietary partner intelligence service & platform by SaaSMAX Corp. to find, aggregate and organize massive amounts of data about the business practices of your indirect sales partners.  Partner Optimizer draws upon proprietary analytics processes developed specifically for the Worldwide IT, Telecom and Cloud Channel markets. 


  • Getting to the right partners sooner = sales acceleration
  • Improve quality and efficiency of prospecting, scheduling, sales calls & meetings.
  • Sales execs HATE entering data in CRMs.
  • Less wasted time on unqualified partners
  • With this intelligence you can customize SPIFFs and MDFs.


  • Improve channel marketing campaign ROI!
  • Improve quality of prospecting lists up front.
  • Understand/assess your partner landscape.
  • Create better targeted campaigns (by vertical,certifications, etc.)
  • Reduce costs of email marketing, snail mail.
  • Improve messaging and conversations with partners.


  • Save thousands of manual input hours!
  • Remove CRM/PRM burdens from sales execs.
  • Update stale partner data & improve quality.
  • Improve quality of partner prospect records.
  • Improve accuracy of data/intelligence- direct/real time from the partner’s own website.
  • Reduce monotonous data-entry tasks and costs.
  • Improve quality of data mining & reports.
  • Create holistic picture of a partner.


  • Learn which Channel Partners carry your competitors products
  • Learn which Channel Partners carry products that are adjacent to yours
  • Learn which Channel Partners may be servicing the right verticals, customer types, etc.
  • Learn which Channel Partners are mentioning and marketing YOUR PRODUCTS on their websites.

Example Types of Partner Intelligence We Find

Type of Company

How a company describes itself (VAR, MSP, Agent, Consultant, etc.)

Target Vertical Markets Served

Industries which this Partner focuses on and services.

Typical Customer Size

The typical size of this Partner’s customer base

Horizontal Specializations

The specializations and types of solutions that this Partner provides.


Industry and vendor certifications that this Partner mentions on its website.

Competitor Product Names & Logos

Products and services that compete with yours, which are listed or mentioned on a Partner’s site.

Adjacent Product Names & Logos

Products and services that are synergistic with yours, which are listed or mentioned on a Partner’s site

Your Product & Logo

Is your product(s) and logo(s) being published on the Partner’s site?

And many more! 

We are currently accepting new engagements.

Submit Your Project Scope Request
Or for more information contact us.