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On September 7, 2018

Webinar: How Not To Waste Time or Budget Recruiting Resellers

  If you’re a “Channel Chief” or Channel Marketing Expert, please join us to learn how the latest in channel business intelligence, PartnerOptimizer, can pinpoint the right reseller partners for your team to recruit and activate. Can’t make it? Register anyway and we’ll send you the recording. We’ll even give you 5 reseller partner leads’ profiles
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On June 5, 2018

Meeting & Beating Your Channel Goals

by Ted Cole,  Vice President, PartnerOptimizer Relationships at SaaSMAX Have you looked at the calendar lately? It’s June, we’re almost halfway through 2018. Relax, we have a way to help you make your goals.  Our channel partner profiling and analytics platform is the first and only automated solution that replaces all of that tedious research you’re
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On January 27, 2018

Truth Be Told: There are Fake Channel Partners In Every Reseller Partner Program

By Ted Cole.  View Ted’s Linkedin Profile. Let’s be blunt: Most channel partner programs experience the 90/10 rule….where 90% of your channel sales are coming from 10% of the partners. What if I were to tell you that a substantial portion of your partner base was actually no longer in existence or doing something else?
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On January 11, 2018

SaaSMAX Receives 2018 Channel Influencer Award!

Channel Partners, Channel Futures Announce Channel Influencer Awards: Top Techs, Companies, People & Trends for 2018 PHOENIX, (Jan. 8, 2018) — Today, Channel Partners and Channel Futures announce the winners of the industry’s first Channel Influencer Awards. The awards recognize the people, technologies, trends and organizations that will shape the new channel in 2018. Click
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On September 24, 2017

Channel Daily News Podcast: C-Level Officers & Channel Marketing Cannot Live Without the Information Provided from SaaSMAX’s New PartnerOptimizer

September 22, 2017 // Channel Daily News, Don Witt, Podcasts, Press Releases, SR 9-24 podcast Click here to listen to this podcast on TelecomResellerNews You may think you know your channel, but many companies may be way off the mark with their advertising and channel programs. Now, at long last, the recognized leader in the SaaS channel, has developed a
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On September 20, 2017

Did You Just Go Through a Merger/Acquisition? Quickly Learn Who Your New Channel Partners Are!

Post merger, you can now reduce channel partner confusion and accelerate engagement starting with a Channel Partner Informatics Audit New from PartnerOptimizer, a division of SaaSMAX In recent months, PartnerOptimizer has helped several Channel Teams whose companies are either going through or have  just completed a merger or acquisition.   Those teams have used PartnerOptimizer
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On September 18, 2017

Progressive Tech Channel Chiefs are Now Measuring Their “IPC”

New BI & Data Analytics Tools Mean You Don’t Have to Shoot in the Dark Anymore Start Leveraging Real Data & Strategic Analytics to Engage & Recruit Partners Now that Big Data and Business Intelligence tools are finally coming to market in the IT Channel stack, new opportunities arise for Channel Chiefs and their teams
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On July 10, 2017

Now Available – Custom Channel Partner Informatics Audits

Do You Know if your Channel Partners are selling your competitors products? We do!  And we can tell you a lot more information about your channel partners – very quickly. If you’re a Vendor, it’s really important to get your arms around who your partners are- individually and as a whole. What other products do
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On September 24, 2016

A Channel Chief’s Waking Thought

Republished with permission from Ted Cole, Founder, Twelve Leadership Consulting LLC We need to expand our partner program without blowing away our budget. I need my team to understand how much it costs us to find, qualify, onboard and enable a new partner. How do we qualify potential partners? Do we have an accurate profile
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On August 23, 2016

Matchmaker, Matchmaker…

The founder and CEO of SaaSMAX on why the software channel needs its own eHarmony Aug 23, 2016 Kris Blackmon | The VAR Guy Excerpt: Challenge accepted SaaSMAX started as a micro-consulting partner for SaaS vendors, both established and emerging. ISVs pay the company to get their brand into the channel through webinars, email blasts,
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