Truth Be Told: There are Fake Channel Partners In Every Reseller Partner Program

On January 27, 2018

Truth Be Told: There are Fake Channel Partners In Every Reseller Partner Program

By Ted Cole.  View Ted’s Linkedin Profile.

Let’s be blunt: Most channel partner programs experience the 90/10 rule….where 90% of your channel sales are coming from 10% of the partners.

What if I were to tell you that a substantial portion of your partner base was actually no longer in existence or doing something else? That would mean that, in actuality, you’re wasting a lot of time and resources marketing to quite a few inactive or non-existent partners.

What if I were to tell you that almost every time the SaaSMAX PartnerOptimizer team runs a URL validation script against our Clients’ lists of registered reseller partners, we find that between 17% to 25% of those partners have URLs which are either dead, or they forward to another site and are no longer doing what you thought they were.

If you’re ready to learn which of YOUR existing partners are real versus fake, SaaSMAX’s PartnerOptimizer team has a tool that can easily, quickly and affordably provide you with this analysis. And because it was developed specifically as part of our IT Channel business intelligence solution, this is just the first of many valuable insights and metrics we can offer you about your existing and prospective reseller partners.

For more information, Contact Us now and/or click here to complete a form that will let us help you get started right away.

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