PartnerOptimizer Testimonials & Use Cases

Testimonials…Undeniable Value 
 

“A constant challenge faced by channel teams is to find the right formula for adequate and precise targeting. Profiling lists of VARs/MSPs are often self-declared and obsolete information, and buying such lists is an activity of the 20th century.

PartnerOptimizer is the first and only automated, high-volume (non-manual), fast service I’ve come across that can provide with the type of business intelligence that can really accelerate a channel team’s recruitment and engagement efforts.”
      – Francois Daumard, Vice President Global Channel Sales, AVG

 

As I take a retrospective look at the costs, effort and time involved in identifying and recruiting the right partners for my employer, PartnerOptimizer could really help me to refine and target the right partners more effectively and rapidly than any other solution I’ve looked at in the past.

     – Ted Cole, Founder, Twelve Leadership Consulting LLC, honored for 8 consecutive years as a CRN Channel Chief
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Use Cases

Competitive Intelligence

Learn which of your reseller partners/prospects, for example:

– are selling your competitors’ products

– have earned certifications on your competitors’ products

– may be providing more online real estate to your competitors than to your products

– are also providing/selling adjacent products to yours

Share YOUR use case with us: Reseller Config Form

Partner Identification & Recruitment

Identify the right prospective partners sooner, and in a priority ranked order for you, based upon, for example:

– competitor products they already sell

– certifications that they’ve earned

– adjacent products they already sell that are synergistic to your offerings

– the target markets and vertical markets that they sell to

– the horizontal specializations that they focus on

– their geographic location(s)

Share YOUR use case with us: Reseller Config Form

Activation of Your New or Existing Reseller Partners

Whether you have new partners or old ones that aren’t active, learn a lot more about their business so that you can understand, for example:

– which ones are so important to you that you should get on a plane to meet them in person

– what to talk to them about (what are their target markets, who are their customers, what is their core expertise?)

– how to talk to them (are they a young innovative dev team, or large established consulting firm, an MSP, etc.?

– which of your products they would be most likely to find interesting

– what types of solutions they would be likely to add to their line cards.

– competitor products they already sell

– certifications that they’ve invested in earning

– adjacent products they already sell that are synergistic to your offerings

– the target markets and vertical markets that they sell to

– where they do business geographically

– how LOYAL they are to your partnership & products

– and more

Share YOUR use case with us: Reseller Config Form

Marketing & Engagement

Now you can have the business intelligence data that allows you to run targeted marketing initiatives to existing partners as well as prospective solution providers when you are launching a new product or program.

Fine tune your campaigns to reach segments of solution providers that sell competitive solutions or have the certifications that would get you the highest return.

Leverage initial data and recurring updates to drive engagement campaigns and gauge results. One example would be the benchmarking which partners already post your branded materials (logos & certification badgets) on their website and those who do not, creating campaigns around updating their sites to enhance your products and solutions, then using PartnerOptimizer to automatically audit updates to those partners’ websites.

 

Share YOUR use case with us: Reseller Config Form

Merger & Acquisition Partner Analysis

Identify synergies and net new opportunities when your organization is about to or has already merged with another partner-focused company.

Share YOUR use case with us: Reseller Config Form

Database Updates / Partner Profile Augmentation

Reduce your partner database administration headaches.  Sales people hate updating CRMs/PRMs and database administrators could be spending their time analyzing partner data instead of updating the database.

– identify possible changes in executives, addresses, email addresses, etc.

– identify additional data to add to a partner record that will enable a salesperson to more effectively have a conversation with a partner

Share YOUR use case with us: Reseller Config Form